At the tip of a quiet garden square in Mayfair we’ve found a privately owned gem of a hotel with fifty fine rooms and an enviable collection of individually styled suites and studios including ROOM by Antony Gormley.
As The Beaumont’s chauffeur-driven house car brings us back after a day of shopping and sightseeing, it’s like being welcomed by an elegant old friend for a champagne afternoon tea.
Sitting gracefully on Brown Hart Garden’s close to the finest boutiques, galleries and museums of Mayfair, St James and the West End, (think … Selfridges, Bond Street, Hyde Park, Savile Row, Sothebys), the Beaumont’s grand exterior’s pomp and circumstance quietly gives way to its raison d’etre… a swanky home away from home for the finest of travellers.
Timeless old-world style
Intimate and hush hush for its’ guests, today’s Beaumont is a tastefully updated Art Deco treasure, filled with sumptuous fabrics, rare books, object d’arts, antiques and over 1500 pieces of art.
Listed as a classical Grad 11-listed building its origins stretches back to the 1920s. Opened in 2014 and we’re told it was gently refurbished in 2021 under the direction of New York based designer, Thierry Despont.
ROOM, a three-storey stainless steel crouching man, is a recent extension of the hotel’s traditional façade. It’s a figural sculpture designed as an experiential work of art. Beaumont’s answer to the City of Westminster’s requirement that all new buildings contain public art.
A bookable one-bedroom suite, ROOM’s interior is a dark fumed oak-clad bedroom that is accessed through a black curtain. It’s accessed by going up seven steps up from a strongly contrasting, pure white marble bathroom. There is nothing in the room other than a bed—no TV, minibar, art—so there are no distractions. The bed itself was chosen by Antony Gormley and has a handcrafted, natural mattress made in Devon.
The property is also planning an extension of 30 more bespoke rooms and two new private dining rooms as well as a revamp of the Presidential suite, The Roosevelt—all scheduled to debut in the second half of 2023.
Take a break
Every day of the week there’s also the opportunity for hotel’s overnight guests to take a posh “Spa Break” at the white marble clad spa. It includes a 90-minute spa massage or facial, a glass of Gusbourne in the Gatsby Room and a morning Baker’s Breakfast Basket. Should wish to stay longer try the traditional Moroccan hammam rituals and, cold plunge pool and a variety of other private beauty services.
Spoiled for choice
Colony Grill, is clubby and oozing with charm after the installation of new murals, artworks and Italian red leather banquettes. Chef Boeynaems puts a modern spin on fresh local far with salads, shellfish, chops and steak—the perfect spot for a personal or professional breakfast or lunch. And, if you’re in the mood, don’t miss his very special Bespoke Sundae.
In Gatsby’s there’s afternoon tea, post dinner drink and live music in a handsome space. Also on the main floor, inspired by the Roaring Twenties that took London by storm, the 30-seat Magritte Bar specializes artful lounging with classic cocktails, bourbons and American whiskies, Hemingway and F. Scott Fitzgerald style.
Shhhh! Without a doubt, this is a place to keep as your own special secret.